Hyundai Motor Company has secured a place in the top 40 Best Global Brands according to Interbrand’s Best 100 Global Brands 2014. The South Korean car manufacturers surpassed the $10 billion mark for the first time in their 57 year history, an increase of 16% from last year. Hyundai are now the fastest growing auto-brand since 2005 reaching an impressive 7th place in the automotive brand rankings.
Hyundai’s success has come as a result of new innovative products such as the all-new Genesis and Sonata which are set to hit shoowrooms across the UK from 2015. They also implemented a new brand strategy this year Modern Premium which created a unified global image for the brand which helped them make an emotional connection with customers. Hyundai have also been involved in marketing activities with large sporting associations such as FIFA and UEFA to help boost their brand awarness. In Seoul where Hyundai have their headquarters they opened their first brand experience space, Hyundai Motorstudio, a second one is scheduled to open in Moscow later this year.