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Hyundai Motor Company Named One of the Best Global Brands

10th October 2014

Hyundai Motor Company has secured a place in the top 40 Best Global Brands according to Interbrand’s Best 100 Global Brands 2014. The South Korean car manufacturers surpassed the $10 billion mark for the first time in their 57 year history, an increase of 16% from last year. Hyundai are now the fastest growing auto-brand since 2005 reaching an impressive 7th place in the automotive brand rankings.

Hyundai’s success has come as a result of new innovative products such as the all-new Genesis and Sonata which are set to hit shoowrooms across the UK from 2015. They also implemented a new brand strategy this year Modern Premium which created a unified global image for the brand which helped them make an emotional connection with customers. Hyundai have also been involved in marketing activities with large sporting associations such as FIFA and UEFA to help boost their brand awarness. In Seoul where Hyundai have their headquarters they opened their first brand experience space, Hyundai Motorstudio, a second one is scheduled to open in Moscow later this year.

Speaking of the latest results Interbrand who collated the results said of Hyundai “Hyundai Motor is one of the fastest growing automotive brands in terms of both volume and brand value. “Hyundai Motor makes unique convenience features available across a broader range of vehicles to enhance driving experience and customer satisfaction, while its commitment to brand building extends to multiple touchpoints. As a result of these efforts, brand awareness of product attributes like design and the kind of brand loyalty that comes from an emotional connection are becoming key drivers over price.”

Since it was established in Seoul in 1967 Hyundai Motor Company have grown to become one of the best-selling vehicle manufacturers in the world. In 2011 they launched their new brand slogan ‘ New Thinking, New Possibilities’ which has been applied to every corner of their company from product development, to sales to marketing. Hyundai’s Chief Marketing Officer Won Hong Cho said “We’re implementing a wide variety of brand-related activites that aren’t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love. “We will continue to invest in our brand, by providing Hyundai Motor’s unique premium experience in all aspects of the customer’s journey with our brand.”

The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

Automotive Brand Rankings

Rank

(Auto)

Brand

Brand Value (US$ billion)

2014 Rank (total)

Y-o-Y

1

Toyota

42.4

19.9%

8

2

Mercedes-Benz

34.3

7.6%

10

3

BMW

34.2

7.5%

11

4

Honda

21.7

17.2%

20

5

VW

13.7

23.3%

31

6

Ford

10.9

18.5%

39

7

Hyundai

10.4

15.6%

40

8

Audi

9.8

26.6%

45

9

Nissan

7.6

22.9%

56

10

Porsche

7.2

10.8%

60

11

Kia

5.4

14.6%

74

12

Chevrolet

5.0

10.0%

82

13

Landrover

4.5

new

91

Hyundai Motor’s Brand Value 2005-2014

Year

Brand Value (US$ billion)

Rank (total)

2005

3.5

84

2006

4.1

75

2007

4.5

72

2008

4.8

72

2009

4.6

69

2010

5.0

65

2011

6.0

61

2012

7.5

53

2013

9.0

43

2014

10.4

40

By Jenna Niblock