Optima by name optimum by nature, Charles Hurst Kia are delighted to announce the introduction of the All-New Optima. The fifth-generation of Kia’s D- Segment model includes an All-New design, alongside advanced technologies and features. Offering greater refinement with a high quality and more spacious interior, including improvements to noise, vibration & harshness.
While retaining the sporty image that has helped the Optima become one of Kia’s best-selling models globally, Kia’s vehicle development teams have sought to endow the new car with greater refinement and improved ride and handling.Designed around the conceptual themes of Advanced, Modern and Dynamic, with clean and refined surfaces the Kia Optima oozes sophistication.
Maintaining the athletic identity that made it so popular, the stunning All-New Optima offers more road presence than ever with contemporary surface detailing, sharp body lines & creases as well as a more elongated saloon silhoutte
The All-New Optima interior is larger and more comfortable with an innovative and functional cabin that is well-appointed with a contemporary theme. Utilising more soft-touch materials throughout the passenger compartment, the luxurious interior is obsessively crafted with an impressive attention to detail complemented by tasteful metallic accents, varying by trim level. The driver-oriented cabin has been simplified with a cleaner, more unified design than the previous generation, with a stronger horizontal plane and a wider centre console that help create a greater sense of space. By grouping and reducing the number of functional keys and buttons, Kia’s already-superior ergonomics are significantly improved.
Active Safety & Driving Dynamics
Comfort & Convenience
Communication & Information