After breaking its monthly sales record in May 2014, Kia has followed up with a year on year global sales increase of 3.4 percent in July. Markets of China, North America and Korea all helped lift figures for the Korean brand, with China performing particularly well with a 17.7 percent rise in vehicle registrations over 2013.
In Europe, 348,437 units were sold during the first seven months of 2014, representing a rise of 0.6 percent. Kia is rapidly growing in this region, as its diverse line-up includes models to suit a variety of driving styles. Urban motorists have the compact Picanto for simple navigation of city streets, while the cee’d model includes sporty GT and versatile sportswagon estate variations. There’s also the Sportage and Sorento SUVs for those requiring robust strength from their vehicle.
The Rio hatchback remains Kia’s most successful model in overseas markets - and for good reason. The vehicle comes well equipped in the UK with six trim grades to choose from, and it’s among the cleanest in its class with CO2 emissions starting from just 85g/km.
"It is pleasant to see continuous positive figures, driven by the stellar performance of the brand in China and the US market in July,” commented Tae-Hyun Oh, Kia Motors COO and executive vice president.
“With the third generation Sorento CUV scheduled to be launched later this year, we are confident that our current positive momentum will even further be strengthened."
Find out why Kia’s vehicles are growing in popularity worldwide by scheduling a test drive with Charles Hurst in Belfast.