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Renault unveils its Plans to Step up its LCV brand​

Renault has been the number one brand for Light Commercial Vehicle (LCV) for the last 12 years and now they plan to expand even further. They have released pictures of their all new concept LCV named the Renault ALASKAN​. ​​

The Renault ALASKAN pick-up concept

The new ALASKAN​ concept is a move into the LCV pick-up market which accounts for more than one third of global LCV sales. Renault launched a similar style model the Duster Oroch pick-up in Buenos Aires last year. It is hoped the new ALASKAN​ pick-up will appeal to drivers around the globe. Renault will also be launching Renault Pro+ a expert brand that will be committed to serving their LCV customers.

The ALASKAN concept has been designed with strong and athletic, sculpted sides and prominent wheel arches that fit the 21-inch wheels. The front end features a large prominent logo, a bonnet with four sculptured ribs, c-shaped headlights and LED lighting. The ALASKAN is to be powered by Renault’s four-cylinder, twin turbo diesel engine which has great performance and fuel economy plus low CO2 emissions.

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Speaking of the ALASKAN’s design Laurens van den Acker, Renault’s Senior Vice-President of Corporate Design, said: “The styling of the ALASKAN Concept sticks to the rules of the pick-up segment, including impressive dimensions and a visual sense of power and robustness. At the same time, we have dialled in specific Renault cues in the form of an attractive, status-enhancing front-end design.” 

The Frankfurt Motor Show takes place on the 17th – 27th September.

By Jenna Niblock