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The Kia Optima

Optima by name optimum by nature, Charles Hurst Kia are delighted to announce the introduction of the All-New Optima. The fifth-generation of Kia’s D- Segment model includes an elegant design, alongside advanced technologies and features. Offering greater refinement with a high quality and more spacious interior, including improvements to noise, vibration & harshness.

Advanced, Modern & Dynamic

While retaining the sporty image that has helped the Optima become one of Kia’s best-selling models globally, Kia’s vehicle development teams have sought to endow the new car with greater refinement and improved ride and handling.Designed around the conceptual themes of Advanced, Modern and Dynamic, with clean and refined surfaces the Kia Optima oozes sophistication.

Maintaining the athletic identity that made it so popular, the stunning All-New Optima offers more road presence than ever with contemporary surface detailing, sharp body lines & creases as well as a more elongated saloon silhouette

Comfortable & Innovative

The Optima's interior is larger and more comfortable with an innovative and functional cabin that is well-appointed with a contemporary theme. Utilising more soft-touch materials throughout the passenger compartment, the luxurious interior is obsessively crafted with an impressive attention to detail complemented by tasteful metallic accents, varying by trim level. The driver-oriented cabin has been simplified with a cleaner, more unified design than the previous generation, with a stronger horizontal plane and a wider centre console that help create a greater sense of space. By grouping and reducing the number of functional keys and buttons, Kia’s already-superior ergonomics are significantly improved.


Active Safety & Driving Dynamics

  • Lane Keep Assist System (LKAS)
  • High Beam Assist (HBA)
  • Speed Limit Information Function (SLIF)
  • Blind Spot Detection (BSD) with Rear Cross Traffic Alert (RCTA)
  • Autonomous Emergency Braking (AEB)

Comfort & Convenience

  • Smart Park Assist System (SPAS)
  • Around View Monitor (AVM)
  • Adaptive Smart Cruise Control (ASCC)
  • Bi-Xenon Headlights with Auto Levelling & Adaptive Lighting System
  • Remote Window Control
  • Electronic Parking Brake (EPB)
  • Rear USB Charging Port
  • Power Seats
  • Heated and Ventilated Seats Audio

Communication & Information

  • DAB Radio
  • Bluetooth®, USB & AUX Ports
  • 7” or 8” Touchscreen Satellite Navigation with European Mapping
  • Kia Connected Services featuring TomTom®
  • Front Camera and Reversing Camera System
  • 10-speaker harman/kardon® Premium Sound System
  • Wireless Mobile Phone Charger

For more information call us on 028 9038 3466 or visit our Charles Hurst Kia showroom located on Boucher Road.

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