Kia Optima

At Charles Hurst Kia

Travel business class with a saloon car that combines technology, safety and style

Optima by name optimum by nature, Charles Hurst Kia are delighted to announce the introduction of the Optima. Refined proportions, sleek lines, a more swept back dynamic shape and precise attention to every angle- and every detail - gives the Optima its impressive style. It's impeccable quality, unmistakable style and luxurious comfort will make every journey enjoyable.


Increased head, shoulder and rear-seat legroom. Beautifully comfortable ventilated and heated seats. And all the cabin space you need to enjoy every moment of every journey.

Alloy Wheels

The Optima is styled with 17" Allow Wheels on '2', 18" Alloy Wheels on '3' and 18" on the 'GT-Line S'

Enhanced visibility

Bi-Xenon headlamps with dynamic bending lights and High Beam Assist (HBA) offer crystal-clear illumination for enhanced visibility and even safer driving. Wrap-around LED rear lamps don't just add signature style to the Optima- they also make sure you're always visible on the road.

Advanced, Modern & Dynamic

While retaining the sporty image that has helped the Optima become one of Kia’s best-selling models globally, Kia’s vehicle development teams have sought to endow the new car with greater refinement and improved ride and handling.Designed around the conceptual themes of Advanced, Modern and Dynamic, with clean and refined surfaces the Kia Optima oozes sophistication.Maintaining the athletic identity that made it so popular, the stunning Optima offers more road presence than ever with contemporary surface detailing, sharp body lines & creases as well as a more elongated saloon silhoutte.

Comfortable & Innovative

The Optima interior is larger and more comfortable with an innovative and functional cabin that is well-appointed with a contemporary theme. Utilising more soft-touch materials throughout the passenger compartment, the luxurious interior is obsessively crafted with an impressive attention to detail complemented by tasteful metallic accents, varying by trim level. The driver-oriented cabin has been simplified with a cleaner, more unified design than the previous generation, with a stronger horizontal plane and a wider centre console that help create a greater sense of space. By grouping and reducing the number of functional keys and buttons, Kia’s already-superior ergonomics are significantly improved.


Active Safety & Driving Dynamics

  • Lane Keep Assist System (LKAS)
  • High Beam Assist (HBA)
  • Speed Limit Information Function (SLIF)
  • Blind Spot Detection (BSD) with Rear Cross Traffic Alert (RCTA)
  • Autonomous Emergency Braking (AEB)

Comfort & Convenience

  • Smart Park Assist System (SPAS)
  • Around View Monitor (AVM)
  • Adaptive Smart Cruise Control (ASCC)
  • Bi-Xenon Headlights with Auto Levelling & Adaptive Lighting System
  • Remote Window Control
  • Electronic Parking Brake (EPB)
  • Rear USB Charging Port
  • Power Seats
  • Heated and Ventilated Seats Audio
  • Communication & Information
  • DAB Radio
  • Bluetooth®, USB & AUX Ports
  • 7” or 8” Touchscreen Satellite Navigation with European Mapping
  • Kia Connected Services featuring TomTom®
  • Front Camera and Reversing Camera System
  • 10-speaker harman/kardon® Premium Sound System
  • Wireless Mobile Phone Charger

For more information contact our showroom on 0844 659 7486.

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Model shown is for illustrative purpose only

Terms & Conditions

Personal Contract Hire Agreement

You will not own this vehicle at the end of the agreement.

Personal Contract Hire offer for Retail customers only. Not for Business Users. This promotion cannot be used together with other manufacturers promotions and is subject to availability for new vehicles.

Personal Contract Hire offers a low initial outlay, regular rentals and at the end of the contract you hand the car back (within the agreed mileage and in good condition).

Initial rental in advance shown inclusive of VAT, followed by 47 monthly rentals at rental shown, inclusive of VAT, commencing in month two, payable by direct debit. May be subject to further charges depending on the condition/mileage when vehicle returned.

Maximum miles per annum is 5,000. The contracted mileage will also be pro-rated in the event of any early termination of a contract. However, the contract mileage and term of the lease can be amended at any stage during the lease as long as there are at least 6 remaining monthly rentals due. All details are correct at time of publication and are subject to change without notice. All rentals and excess mileage are inclusive of VAT and are subject to vehicle availability, credit approval and manufacturer's price changes.Offer may be varied, withdrawn or extended at any time. Failure to make rentals may affect credit rating. Written quotations are available on request. Guarantees/indemnities may be required.