Lexus NX revealed in Paris with exclusive design by will.i.am
Exclusive version of the Lexus NX crossover revealed in Paris, designed by musician Will.i.am.
Lexus has teamed up with musician will.i.am to create a bespoke version of the new NX. The special edition model features exclusive styling tweaks and added tech but the SUV has been developed purely as a design showcase and won't be going on sale.
Unveiled at an exclusive launch party in Paris, the Grammy award-winning artist presented his vision for the new Lexus before performing a DJ set for invited guests from across Europe. T he three-part event was held for more than 600 guests, including European media, key decision makers, competition winners and fans and friends of will.i.am.
Talking about his special version of the NX, will.i.am said: “When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you? I am honoured to be launching my bespoke Lexus NX F Sport in Paris, this car is super fresh and incorporates my personal style. My point of view is, the best kind of design will encourage other people to interpret that design."
The product reveal focused on will.i.am, with the Lexus television campaign in which he appears shown to audience members. He also showcased his customised NX design, as well as speaking and performing in front of the audience.
Chris Taylor, who manages the marketing and communications for Lexus Europe, said: "The Lexus NX is a game changer for Lexus and marks our entry into the competitive mid-size SUV market. The unveiling of will.i.am's personally designed Lexus NX F SPORT marks the latest milestone in the evolution of our Striking Angles campaign.
"We therefore wanted to create a show-stopping launch celebration of the car's iconic style and striking design. Paris, and the iconic Pavillion Cambon, provided the perfect backdrop for this event and of course, the world premiere of will.i.am's custom designed NX."