The #GetThereWithGinola campaign — which launched last Monday and ran until Sunday, May 28th — aims to create a unique experience that extends the reach of Nissan’s partnership of the UEFA Champions League beyond traditional ticket giveaways.
The new campaign challenges entrants to submit the most original and ambitious entries with suggestions including baking a football stadium cake, wearing a football kit to a work meeting or penning a football limerick about the UEFA Champions League. Submissions can be made through Facebook, Twitter and Instagram with the #GetThereWithGinola hashtag.
With a number of global brands sponsoring this year’s UEFA Champions League, Nissan was keen to standout by offering a money-can’t-buy experience that creates deeper engagement with football-mad consumers. To help drive exposure and engagement among the target audience, the campaign brings on board the former French international midfielder, David Ginola. Despite reaching the semi-finals with Paris St-Germain in 1995, Ginola, named ‘el Magnifico’ by the Spanish media, never played in a UEFA Champions League Final, and the competition enables entrants to join him in finally experiencing the pinnacle of European club football.
Chris Marsh, Marketing Director Nissan Motor GB comments: “We wanted to use our sponsorship of the UEFA Champions League in a different and creative way that would excite UK football fans ahead of this year’s final in Cardiff. By offering a truly unique prize – winning the chance to go to the Final with the football legend Ginola, we’re able to give our fans unexpected access to Nissan’s UCL sponsorship.”