There are a variety of events available and you don't even have to own a BMW to get involved! In many of the activities and tours BMW supply a BMW Motorcycle for you.
YOUR STORY MAKES OURS COMPLETE
BMW Motorrad’s history is characterised by an urge to succeed. Succeed in challenges and celebrate success. However, there have also been setbacks and it’s taken quite some perseverance. Giving up was never an option. The company’s history is mainly about people sharing a passion: adventurers, dreamers, inventors, athletes, visionaries – men and women aiming to revolutionise the streets with great ideas on two wheels. 100 years of the “Make Life a Ride” spirit. In this spirit, we take the time to simultaneously look at our past and our future: at events and highlights in the anniversary year 2023. And lots of ideas are still to come.
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