Charles Hurst Group has been recognised among Lexus’ top European retailers for 2026, in recognition of its commitment to delivering outstanding care and attention to customers. Lexus Belfast is also the only dealership from across the UK and Ireland to secure a place.
Charles Hurst is one of 16 Europe-wide finalists to receive a prestigious Kiwami Award presented by Lexus from among more than 300 Lexus dealerships - and it represents a major milestone for its proud Belfast team.
Marking 35 years of success in 2026, Lexus Belfast is Northern Ireland’s sole official Lexus Centre. Also celebrating 115 years since its foundation this year, Charles Hurst is one of the longest-established companies and leading brands in the region.
Welcoming the award, Charles Hurst Group Managing Director, Jeff McCartney, said:
“This prestigious international recognition is a real credit to our team’s commitment to delivering outstanding care and attention to every customer. To be recognised among the top Lexus retailers in Europe is a huge honour, and we’re incredibly proud of what our team has achieved.
“Lexus is a brand built around exceptional quality, attention to detail and a genuine commitment to customer experience and this award accurately reflects our own professionalism and expertise, as well as our focus on delivering an exceptional customer experience and business focus.”
Now in their tenth year, the annual Kiwami Awards saw just 16 European Lexus Centres honoured for their commitment to delivering unique care and attention to all customers and for business performance - Kiwami in Japanese means ‘outstanding excellence’.
Andre Schmidt, Head of Lexus Europe, said:
“The retailers receiving the Kiwami Awards this year have each consistently delivered outstanding results and an extraordinary Lexus omotenashi guest experience to their customers. This is the result of leadership, teamwork and an unwavering focus on putting the customers at the heart of everything we do.”
Omotenashi is a Lexus core principle, based on the finest traditions of Japanese hospitality where people’s every need is anticipated and catered for. This extends from the comfort, luxury and convenience designed into every Lexus vehicle, to the care and attention given to all customers. It is this commitment to outstanding service quality which differentiates the Lexus brand within the industry. The interaction between dealer and customer is an integral and consistent part of the overall luxury experience.
The 2026 Kiwami Awards were presented at a special ceremony in Oxford, bringing together this year’s winning Lexus retailers from across Europe.
Discover more at Lexus Belfast.